TL/DR — Apple’s success is predicated on platform while Google’s is predicated on services. Where Apple builds services for its platform, Google builds platforms for its services. Any Apple service that provides stickiness to iOS, like iMessage, will never be available cross platform because it would represent a trade of valuable iOS platform users for less valuable service users. Despite the changing focuses of both Apple and Google over the next decade, these underlying platform/service truths will hold constant.

Read More